Leaders who have not mastered the 7 Powers of Story effectively have one hand tied behind their backs when it comes to effectively communicating with internal audiences and their clients and customers. In contrast, those who successfully use the underlying principles of storytelling understand that to inspire their teams to achieve great things and engage, sway, and sell their clients, numbers and data, charts, and infographics cannot hold a light up to a story that is well crafted with the audience’s needs in mind. There is no other medium like a well-told story to reach both the minds and hearts of others. Leaders who have attended our StoryMastery Programs report that mastering the power of story supercharges their persuasion skills, helping them create superior results. They have also learned how to turn their presentations, using tools likePowerPoint, into targeted communication sessions that achieve demonstrable results.
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